
Guides, case studies and specs
Case studies with measured results, practical guides on insulation, embodied carbon and materials, and spec sheets for every product.
Case Studies
Real projects. Measured carbon.
See how Agrocrete® and Novastone™ perform on real buildings across India, and how much CO₂ each project has locked away.

2.1 tons
of CO2 captured
Individual Residence, Gudivada, Andhra Pradesh
Mr. Rishi Cherukuri, a Visakhapatnam-based sustainability champion, built his 2,000 sq ft family home in Gudivada with 1,100 Agrocrete® blocks. He chose them for their climate impact. The house was completed in July 2024, and the family now lives in it without air conditioning, describing it as peaceful and tranquil. The walls of the home store 2.1 tons of CO₂, and the build used a regular construction team throughout.

38.5 tons
of CO2 captured
Industrial Perimeter Wall, Kapurthala, Punjab
ITC Ltd, GreenJams' first industrial customer, needed a secure boundary around newly acquired land in Kapurthala, Punjab. In April 2022 it started a pilot with Agrocrete®. By December 2022, contractor Tricon had built a 1.8 km perimeter wall from 28,000 blocks, about 350 m³ of blockwork. Tricon reported the wall went up 2.5x faster than with the materials it normally uses. The finished wall stores 38.5 tons of CO₂ and came through its first monsoon without damage.

4 tons
of CO2 captured
Mixed-Use Building, Vizianagaram, Andhra Pradesh
This five-storey mixed-use building in Vizianagaram spans more than 10,000 sq ft of shops, offices and homes. Its ground and first floors are built with more than 3,000 Agrocrete® Hollow Blocks. One of the tenants on those floors is an IT company running 20-hour shifts in a 2,500 sq ft office. It has seen electricity bills 60% lower, thanks to the thermal insulation of the walls. The blockwork stores about 4 tons of CO₂.

3 tons
of CO2 captured
Individual Residence, Rajahmundry, Andhra Pradesh
Mr. Raveendra Kumar, a retired Deputy Chief Engineer of Indian Railways, built his 1,800 sq ft home in Rajahmundry with about 2,000 Agrocrete® blocks. He compared the options before choosing. The result: the entire blockwork was finished in 15 days, the walls used more than 50% less cement and sand, and the home stores about 3 tons of CO₂. His house has since persuaded a second family in the city to build with Agrocrete®.

3.1 tons
of CO2 captured
Industrial Workshop, Roorkee, Uttarakhand
Before we asked anyone else to build with Agrocrete®, we built with it ourselves. In February 2021, GreenJams completed a 1,100 sq ft load-bearing workshop in Roorkee, Uttarakhand, using Agrocrete® Solid Blocks and no steel. The walls went up in 4 days. More than five years later, the building has been through 2 earthquakes and 3 cyclones, is still in daily use, and stores 3.1 tons of CO₂ in its walls.

2.1 tons
of CO2 captured
Services Building, Chennai, Tamil Nadu
Our first sale outside North India was to CBRE, for a services building at a site it manages in Chennai. In 2021 our only production was in Roorkee, 2,400 km away. We shipped 1,100 Agrocrete® blocks across the country and none were lost on the way. The building was completed in October 2021. Even after counting shipping emissions, it remains carbon-negative, storing 2.1 tons of CO₂ in its walls.
Blog
Guides, explainers and insights.
Practical reading on embodied carbon, low-carbon materials and building for India’s climate.

What Is Thermal Insulation in Buildings? A Guide for Indian Homeowners
Why does one flat stay bearable through May while the identical flat upstairs turns into an oven by 3 pm? Much of the answer is thermal insulation in buildings: how well the roof, walls and windows slow down the heat trying to get in. In most of India, insulation is less about keeping warm and more about keeping the afternoon sun out of your bedroom, and the cooled air from your AC in.
This guide explains the science in plain English: what thermal conductivity (k or λ), thermal resistance (R) and U-value mean, how common Indian bricks and blocks compare using measured data, why a single material figure never tells the whole story, and what to ask your architect or supplier before you build. If you want practical cooling fixes for an existing home, read our companion piece on how to keep your house cool in Indian summers. This post is the technical explainer behind it.

Fly Ash Uses in Construction: Benefits, Risks and Environmental Impact
Every year, India's coal power stations produce hundreds of millions of tonnes of fly ash, the fine grey powder captured from their flue gases. For decades, much of it was dumped in ash ponds. Today, most of it is meant to end up in cement, concrete, bricks and roads. Knowing the main fly ash uses in construction, and the checks that go with each, lets builders capture the cost and carbon benefits without the quality problems that give some fly ash products a poor reputation.
This guide explains what fly ash is, where it goes on a typical Indian project, what it does well, where it can go wrong, and which Bureau of Indian Standards (BIS) specifications and test reports to ask for. It also looks honestly at the environmental case: when using an industrial by-product helps the climate, and when it simply moves a problem somewhere else.

What Is Carbon-Negative Construction? How Can a Building Store More Carbon Than It Emits?
Carbon-negative construction sounds like a contradiction. Making cement, steel and fired bricks releases large amounts of carbon dioxide, and the World Green Building Council estimates that buildings account for 39% of global energy-related carbon emissions: 28% from running them and 11% from materials and construction. So how can anything we build store more carbon than it emits?
The short answer is that some building materials are made from plants that pulled CO₂ out of the air as they grew, and that carbon can stay locked inside a wall for decades. The longer answer depends on accounting: which life-cycle stages are counted, how stored carbon is treated, and whether a claim is about one kilogram of material or a whole building. This guide explains all three in plain English, using Agrocrete® as a worked example, so you can read any carbon-negative claim with confidence.

Sustainable Building Materials in India: 10 Alternatives to Conventional Construction
India is building faster than almost any country on earth, and the materials chosen today will lock in emissions for decades. Picking sustainable building materials in India is no longer a niche concern for certified green projects. It is a practical question for every builder balancing cost, availability, performance and carbon. The scale is striking: India produces over 250 billion clay bricks a year, and researchers at the MIT Tata Center link fired-brick production to around a third of the country's coal consumption and to significant topsoil loss.
The good news is that builders now have real choices. This practical guide walks through 10 eco-friendly construction materials, from fly ash bricks and earth blocks to recycled aggregates and alternative binders. For each one you will see where it fits, what to watch out for, and why the right answer always depends on the application and on test data, not labels. If you want the bigger historical picture first, read our earlier piece, From Stone to Carbon-Negative: A History of Building Materials.

How to Keep Your House Cool in Indian Summers Without Relying Only on AC
Indian summers are getting longer and harsher, and many homes hold on to the heat long after sunset. A concrete roof bakes all afternoon, the walls soak up the sun, and by night the bedroom feels warmer than the street. The usual response is to buy another air conditioner. But if you want to keep house cool in summer, India's best-performing homes point to a better order of work: stop heat getting in first, then cool whatever is left.
This guide explains how roof and wall insulation, shading, ventilation and orientation each change indoor temperatures, and how these passive design measures differ from active cooling systems such as fans, coolers and ACs. You will find answers to common homeowner questions, a practical checklist, and clear guidance on what to do whether you are retrofitting a flat or building a new home.

Stubble Burning in India: Can Crop Waste Become a Building Material?
Every October and November, smoke from burning paddy fields in Punjab and Haryana drifts across North India. Farmers have weeks, sometimes days, to clear rice straw before sowing wheat, and a matchstick is still the cheapest tool they have. The search for a stubble burning solution India can scale has focused on machines, subsidies and penalties. Those measures are working, but they treat straw as a waste to get rid of rather than a raw material worth paying for.
This article looks at a different question: can crop residue become a building material? We explain why stubble is burnt, what agricultural waste building materials already exist, how paddy straw construction products are made, and the practical hurdles of collection, processing and performance that decide whether the idea works at scale.


























