PRODUCT CATALOGUE

PRODUCT CATALOGUE

Stronger Materials. Cooler Buildings.
Zero Cement.

Stronger Materials.
Cooler Buildings.
Zero Cement.

Stronger Materials. Cooler Buildings. Zero Cement.

High-strength, thermally superior bricks, blocks, pavers, tiles, mortar and plaster — batch-tested, IS-code referenced, built to outperform conventional materials.

01/07

Bricks

From carbon-negative to zero-cement — every brick here replaces cement without compromising strength. Choose Exposed-grade to skip plastering, or Standard for conventional finishing.

Agrocrete® solid brick with the GreenJams logo pressed into its face

Exposed

Agrocrete® Bricks

-0.14 kgCO₂e/kg・10+ MPa・10-yr warranty

Agrocrete® solid brick with the GreenJams logo pressed into its face

Exposed

Agrocrete® Bricks

-0.14 kgCO₂e/kg・10+ MPa・10-yr warranty

Agrocrete® solid brick with the GreenJams logo pressed into its face

Exposed

Agrocrete® Bricks

-0.14 kgCO₂e/kg・10+ MPa・10-yr warranty

Novastone™ Mati brick, a compressed earth-format brick with a recessed face

Exposed

Novastone Mati™ Bricks

0.03 kgCO₂e/kg・7.5+ MPa・10-yr warranty

Novastone™ Mati brick, a compressed earth-format brick with a recessed face

Exposed

Novastone Mati™ Bricks

0.03 kgCO₂e/kg・7.5+ MPa・10-yr warranty

Novastone™ Mati brick, a compressed earth-format brick with a recessed face

Exposed

Novastone Mati™ Bricks

0.03 kgCO₂e/kg・7.5+ MPa・10-yr warranty

02/07

Blocks

Solid blocks for load-bearing walls, hollow blocks for maximum thermal insulation — across Agrocrete®, Novastone Mati™, Concrete™ and Grey Ash™.

Agrocrete® solid block standing on end

Exposed

Agrocrete® Solid Blocks

-0.14 kgCO₂e/kg・10+ MPa・10-yr warranty

Agrocrete® solid block standing on end

Exposed

Agrocrete® Solid Blocks

-0.14 kgCO₂e/kg・10+ MPa・10-yr warranty

Agrocrete® solid block standing on end

Exposed

Agrocrete® Solid Blocks

-0.14 kgCO₂e/kg・10+ MPa・10-yr warranty

Three Agrocrete® hollow blocks showing their cavities

Exposed

Agrocrete® Hollow Blocks

-0.14 kgCO₂e/kg・10+ MPa・10-yr warranty

Three Agrocrete® hollow blocks showing their cavities

Exposed

Agrocrete® Hollow Blocks

-0.14 kgCO₂e/kg・10+ MPa・10-yr warranty

Three Agrocrete® hollow blocks showing their cavities

Exposed

Agrocrete® Hollow Blocks

-0.14 kgCO₂e/kg・10+ MPa・10-yr warranty

Novastone™ Mati hollow blocks in an earthy terracotta finish

Exposed

Standard

Novastone Mati™ Hollow Blocks

0.03 kgCO₂e/kg・5+ MPa・10-yr warranty

Novastone™ Mati hollow blocks in an earthy terracotta finish

Exposed

Standard

Novastone Mati™ Hollow Blocks

0.03 kgCO₂e/kg・5+ MPa・10-yr warranty

Novastone™ Mati hollow blocks in an earthy terracotta finish

Exposed

Standard

Novastone Mati™ Hollow Blocks

0.03 kgCO₂e/kg・5+ MPa・10-yr warranty

Grey Novastone™ concrete blocks and bricks

Standard

Novastone Concrete™ Blocks

0.03 kgCO₂e/kg・10+ MPa・10-yr warranty

Grey Novastone™ concrete blocks and bricks

Standard

Novastone Concrete™ Blocks

0.03 kgCO₂e/kg・10+ MPa・10-yr warranty

Grey Novastone™ concrete blocks and bricks

Standard

Novastone Concrete™ Blocks

0.03 kgCO₂e/kg・10+ MPa・10-yr warranty

03/07

Pavers & Kerbs

Zero-cement pavers for driveways, walkways and landscaping — natural grey or pigmented red, IS-code tested.

Novastone™ interlocking and square pavers in grey and red

Grey

Pigmented Red

Pavers

0.04 kgCO₂e/kg・40+ MPa・10-yr warranty

Novastone™ interlocking and square pavers in grey and red

Grey

Pigmented Red

Pavers

0.04 kgCO₂e/kg・40+ MPa・10-yr warranty

Novastone™ interlocking and square pavers in grey and red

Grey

Pigmented Red

Pavers

0.04 kgCO₂e/kg・40+ MPa・10-yr warranty

Three grey Novastone™ cement-free precast kerbs

Grey

Kerbs

0.04 kgCO₂e/kg・40+ MPa・10-yr warranty

Three grey Novastone™ cement-free precast kerbs

Grey

Kerbs

0.04 kgCO₂e/kg・40+ MPa・10-yr warranty

Three grey Novastone™ cement-free precast kerbs

Grey

Kerbs

0.04 kgCO₂e/kg・40+ MPa・10-yr warranty

04/07

Mortar & Plaster

Ready-mix mortar that installs every product in this catalogue — and replaces cement mortar on any site.

50 kg bag of BINDR™ Ready Mix Mortar beside a heap of the dry mix

BINDR™ Ready Mix (50 kg)

0.04 kgCO₂e/kg・40+ MPa・10-yr warranty

50 kg bag of BINDR™ Ready Mix Mortar beside a heap of the dry mix

BINDR™ Ready Mix (50 kg)

0.04 kgCO₂e/kg・40+ MPa・10-yr warranty

50 kg bag of BINDR™ Ready Mix Mortar beside a heap of the dry mix

BINDR™ Ready Mix (50 kg)

0.04 kgCO₂e/kg・40+ MPa・10-yr warranty

Here’s What People Say

Insights, stories, and ideas at the intersection of construction, climate, and community.

Two-storey home in Gudivada with terracotta and ochre walls and white balconies, built with Agrocrete® blocks

2.1 tons

of CO2 captured

Individual Residence, Gudivada, Andhra Pradesh

Mr. Rishi Cherukuri, a Visakhapatnam-based sustainability champion, built his 2,000 sq ft family home in Gudivada with 1,100 Agrocrete® blocks. He chose them for their climate impact. The house was completed in July 2024, and the family now lives in it without air conditioning, describing it as peaceful and tranquil. The walls of the home store 2.1 tons of CO₂, and the build used a regular construction team throughout.

Masons laying grey Agrocrete® blocks on ITC's 1.8 km perimeter wall in Kapurthala, Punjab

38.5 tons

of CO2 captured

Industrial Perimeter Wall, Kapurthala, Punjab

ITC Ltd, GreenJams' first industrial customer, needed a secure boundary around newly acquired land in Kapurthala, Punjab. In April 2022 it started a pilot with Agrocrete®. By December 2022, contractor Tricon had built a 1.8 km perimeter wall from 28,000 blocks, about 350 m³ of blockwork. Tricon reported the wall went up 2.5x faster than with the materials it normally uses. The finished wall stores 38.5 tons of CO₂ and came through its first monsoon without damage.

Five-storey white mixed-use building in Vizianagaram, its lower floors built with Agrocrete® Hollow Blocks

4 tons

of CO2 captured

Mixed-Use Building, Vizianagaram, Andhra Pradesh

This five-storey mixed-use building in Vizianagaram spans more than 10,000 sq ft of shops, offices and homes. Its ground and first floors are built with more than 3,000 Agrocrete® Hollow Blocks. One of the tenants on those floors is an IT company running 20-hour shifts in a 2,500 sq ft office. It has seen electricity bills 60% lower, thanks to the thermal insulation of the walls. The blockwork stores about 4 tons of CO₂.

Left and right: two street views of Mr. Raveendra Kumar's three-storey Rajahmundry home with grey and white facade panels

3 tons

of CO2 captured

Individual Residence, Rajahmundry, Andhra Pradesh

Mr. Raveendra Kumar, a retired Deputy Chief Engineer of Indian Railways, built his 1,800 sq ft home in Rajahmundry with about 2,000 Agrocrete® blocks. He compared the options before choosing. The result: the entire blockwork was finished in 15 days, the walls used more than 50% less cement and sand, and the home stores about 3 tons of CO₂. His house has since persuaded a second family in the city to build with Agrocrete®.

Single-storey GreenJams workshop in Roorkee with exposed Agrocrete® solid block walls and a green steel door

3.1 tons

of CO2 captured

Industrial Workshop, Roorkee, Uttarakhand

Before we asked anyone else to build with Agrocrete®, we built with it ourselves. In February 2021, GreenJams completed a 1,100 sq ft load-bearing workshop in Roorkee, Uttarakhand, using Agrocrete® Solid Blocks and no steel. The walls went up in 4 days. More than five years later, the building has been through 2 earthquakes and 3 cyclones, is still in daily use, and stores 3.1 tons of CO₂ in its walls.

Single-storey services building in Chennai with grey Agrocrete® block walls and a metal roof

2.1 tons

of CO2 captured

Services Building, Chennai, Tamil Nadu

Our first sale outside North India was to CBRE, for a services building at a site it manages in Chennai. In 2021 our only production was in Roorkee, 2,400 km away. We shipped 1,100 Agrocrete® blocks across the country and none were lost on the way. The building was completed in October 2021. Even after counting shipping emissions, it remains carbon-negative, storing 2.1 tons of CO₂ in its walls.

73 tons

of CO2 captured

Industrial Perimeter Wall, Sandila, Uttar Pradesh

A pilot shows a material works. A repeat order shows it is worth buying again. Within months of finishing its 1.8 km Kapurthala wall, ITC Ltd came back to GreenJams for a 2.6 km perimeter wall at its site in Sandila, Uttar Pradesh. The project used 44,200 Agrocrete® blocks, ran from December 2022 to July 2023, and stores 73 tons of CO₂ in its walls.

Design2Occupancy team outside the D2O Sustainable Development Centre headquarters in Jaipur

5.6 tons

of CO2 captured

Office Headquarters Wall, Jaipur, Rajasthan

Design2Occupancy's headquarters in Jaipur, also known as the D2O Sustainable Development Centre, was built to show what a net-zero building in Rajasthan can look like. To cut the carbon in its materials as well as its operations, one of its walls was built with 3,300 Agrocrete® blocks. That wall stores 5.6 tons of CO₂ and avoided 16.6 tons of emissions compared with conventional masonry.

Three views of the finished Agrocrete® ticket counter among palms and pathways at VMRDA Central Park, Visakhapatnam

0.47 tons

of CO2 captured

Park Ticket Counter, Visakhapatnam, Andhra Pradesh

The Visakhapatnam Metropolitan Region Development Authority (VMRDA) chose Agrocrete® for the ticket counter at Central Park, one of the city's public green spaces. The compact 43 sq ft counter was completed in 2025, with the blocks left exposed so every visitor can see what it is made of. It stores about 0.47 tons of CO₂ and avoided about 1.2 tons of emissions compared with conventional construction.

Left: the Khanijo store in New Delhi with Agrocrete® plaster walls; right: a hand-embroidered jacket against the same wall

0.3 tons (est.)

of CO2 captured

Retail Store Interior, New Delhi, Delhi

Khanijo, a slow-fashion label, wanted its New Delhi store to say what its clothes say: natural, handmade and made to last. Instead of cement plaster, the key interior walls of the 800 sq ft store are finished in Agrocrete® plaster, made with our cement-free binder BINDR™. The plaster breathes, resists cracks, and stores an estimated 0.3 tons of CO₂ in the walls.

Notes from the Journey

Insights, stories, and ideas at the intersection of construction, climate, and community.

Illustration of carbon-negative construction: a low-rise home with bio-based block walls beside a paddy field, with arrows showing CO₂ drawn into the crops and walls

What Is Carbon-Negative Construction? How Can a Building Store More Carbon Than It Emits?

Carbon-negative construction sounds like a contradiction. Making cement, steel and fired bricks releases large amounts of carbon dioxide, and the World Green Building Council estimates that buildings account for 39% of global energy-related carbon emissions: 28% from running them and 11% from materials and construction. So how can anything we build store more carbon than it emits?

The short answer is that some building materials are made from plants that pulled CO₂ out of the air as they grew, and that carbon can stay locked inside a wall for decades. The longer answer depends on accounting: which life-cycle stages are counted, how stored carbon is treated, and whether a claim is about one kilogram of material or a whole building. This guide explains all three in plain English, using Agrocrete® as a worked example, so you can read any carbon-negative claim with confidence.

Nandanavanam show villa in Visakhapatnam with exposed Agrocrete® block walls, a terracotta tiled roof and a shaded verandah, a GreenJams project

Sustainable Building Materials in India: 10 Alternatives to Conventional Construction

India is building faster than almost any country on earth, and the materials chosen today will lock in emissions for decades. Picking sustainable building materials in India is no longer a niche concern for certified green projects. It is a practical question for every builder balancing cost, availability, performance and carbon. The scale is striking: India produces over 250 billion clay bricks a year, and researchers at the MIT Tata Center link fired-brick production to around a third of the country's coal consumption and to significant topsoil loss.

The good news is that builders now have real choices. This practical guide walks through 10 eco-friendly construction materials, from fly ash bricks and earth blocks to recycled aggregates and alternative binders. For each one you will see where it fits, what to watch out for, and why the right answer always depends on the application and on test data, not labels. If you want the bigger historical picture first, read our earlier piece, From Stone to Carbon-Negative: A History of Building Materials.

Modern Indian home with a shaded roof terrace, deep window overhangs and a shade tree, designed to stay cool in summer

How to Keep Your House Cool in Indian Summers Without Relying Only on AC

Indian summers are getting longer and harsher, and many homes hold on to the heat long after sunset. A concrete roof bakes all afternoon, the walls soak up the sun, and by night the bedroom feels warmer than the street. The usual response is to buy another air conditioner. But if you want to keep house cool in summer, India's best-performing homes point to a better order of work: stop heat getting in first, then cool whatever is left.

This guide explains how roof and wall insulation, shading, ventilation and orientation each change indoor temperatures, and how these passive design measures differ from active cooling systems such as fans, coolers and ACs. You will find answers to common homeowner questions, a practical checklist, and clear guidance on what to do whether you are retrofitting a flat or building a new home.

Rectangular paddy straw bales in a harvested field in Punjab, with a building made of masonry blocks under construction in the background.

Stubble Burning in India: Can Crop Waste Become a Building Material?

Every October and November, smoke from burning paddy fields in Punjab and Haryana drifts across North India. Farmers have weeks, sometimes days, to clear rice straw before sowing wheat, and a matchstick is still the cheapest tool they have. The search for a stubble burning solution India can scale has focused on machines, subsidies and penalties. Those measures are working, but they treat straw as a waste to get rid of rather than a raw material worth paying for.

This article looks at a different question: can crop residue become a building material? We explain why stubble is burnt, what agricultural waste building materials already exist, how paddy straw construction products are made, and the practical hurdles of collection, processing and performance that decide whether the idea works at scale.

Cement plant with a rotary kiln and preheater tower in India at sunset, a source of cement carbon emissions.

How Cement Contributes to Global Warming: The Construction Industry's Carbon Challenge

Cement is the glue of modern India. It holds together our homes, highways, metro lines and factories. It also carries a heavy climate cost. Cement carbon emissions account for around 8% of annual global CO₂ emissions, according to Chatham House. That makes cement one of the largest single sources of industrial carbon on the planet.

For builders, this is no longer an abstract issue. Clients, lenders and regulators increasingly ask what a building's materials emit before it is ever occupied. This guide explains where cement carbon emissions come from, why clinker is the core of the problem, what the numbers look like for India, and which practical routes, from using less cement to switching binders, can cut the carbon in your next project.

Concrete frame building under construction in India with block and brick infill, cement bags and rebar on site

What Is Embodied Carbon in Buildings? A Practical Guide for India

Every building in India carries two carbon bills. One arrives slowly, as electricity for fans, lights and air-conditioning over 50 years or more. The other is paid in full before anyone moves in: the emissions from making, moving and assembling the cement, steel, bricks and glass. That second bill is embodied carbon in buildings, and it is the part most projects never measure.

This guide is for architects and specifiers who want a working understanding, not a lecture. It explains embodied versus operational carbon using materials you specify every week, shows why upfront emissions behave like a climate debt, and sets out how material selection can lower a building's upfront emissions without redesigning the whole project.

Close-up of a wall of grey-green textured blocks, some with fibrous cores, in front of a white apartment building

Stone to Carbon-Negative: A History of Building Materials

Every era of civilisation is written in its buildings. Stone defined permanence. Timber defined craft. Concrete defined modernity. Each material revolution expanded what humanity could build, and quietly reshaped our relationship with the planet. This short history of building materials traces that journey, from earth and lime to the sustainable construction materials now emerging in India.

Illustration of city buildings, wind turbines, solar panels and pine trees on a floating island of green land

Climate-Positive vs Net Zero: What’s the Difference?

Net zero, carbon neutral and climate-positive are often used as if they mean the same thing. They do not. Net zero is about balance, carbon neutral is usually about compensation, and climate-positive is about removing more carbon than you emit. For anyone specifying materials or setting a climate target for a building, the difference decides what you actually have to do.

This guide explains climate-positive vs net zero in plain terms, compares all three side by side, and shows how carbon-negative materials already make climate-positive buildings possible in India.

Here’s What People Say

Insights, stories, and ideas at the intersection of construction, climate, and community.

Two-storey home in Gudivada with terracotta and ochre walls and white balconies, built with Agrocrete® blocks

2.1 tons

of CO2 captured

Individual Residence, Gudivada, Andhra Pradesh

Mr. Rishi Cherukuri, a Visakhapatnam-based sustainability champion, built his 2,000 sq ft family home in Gudivada with 1,100 Agrocrete® blocks. He chose them for their climate impact. The house was completed in July 2024, and the family now lives in it without air conditioning, describing it as peaceful and tranquil. The walls of the home store 2.1 tons of CO₂, and the build used a regular construction team throughout.

Masons laying grey Agrocrete® blocks on ITC's 1.8 km perimeter wall in Kapurthala, Punjab

38.5 tons

of CO2 captured

Industrial Perimeter Wall, Kapurthala, Punjab

ITC Ltd, GreenJams' first industrial customer, needed a secure boundary around newly acquired land in Kapurthala, Punjab. In April 2022 it started a pilot with Agrocrete®. By December 2022, contractor Tricon had built a 1.8 km perimeter wall from 28,000 blocks, about 350 m³ of blockwork. Tricon reported the wall went up 2.5x faster than with the materials it normally uses. The finished wall stores 38.5 tons of CO₂ and came through its first monsoon without damage.

Five-storey white mixed-use building in Vizianagaram, its lower floors built with Agrocrete® Hollow Blocks

4 tons

of CO2 captured

Mixed-Use Building, Vizianagaram, Andhra Pradesh

This five-storey mixed-use building in Vizianagaram spans more than 10,000 sq ft of shops, offices and homes. Its ground and first floors are built with more than 3,000 Agrocrete® Hollow Blocks. One of the tenants on those floors is an IT company running 20-hour shifts in a 2,500 sq ft office. It has seen electricity bills 60% lower, thanks to the thermal insulation of the walls. The blockwork stores about 4 tons of CO₂.

Left and right: two street views of Mr. Raveendra Kumar's three-storey Rajahmundry home with grey and white facade panels

3 tons

of CO2 captured

Individual Residence, Rajahmundry, Andhra Pradesh

Mr. Raveendra Kumar, a retired Deputy Chief Engineer of Indian Railways, built his 1,800 sq ft home in Rajahmundry with about 2,000 Agrocrete® blocks. He compared the options before choosing. The result: the entire blockwork was finished in 15 days, the walls used more than 50% less cement and sand, and the home stores about 3 tons of CO₂. His house has since persuaded a second family in the city to build with Agrocrete®.

Single-storey GreenJams workshop in Roorkee with exposed Agrocrete® solid block walls and a green steel door

3.1 tons

of CO2 captured

Industrial Workshop, Roorkee, Uttarakhand

Before we asked anyone else to build with Agrocrete®, we built with it ourselves. In February 2021, GreenJams completed a 1,100 sq ft load-bearing workshop in Roorkee, Uttarakhand, using Agrocrete® Solid Blocks and no steel. The walls went up in 4 days. More than five years later, the building has been through 2 earthquakes and 3 cyclones, is still in daily use, and stores 3.1 tons of CO₂ in its walls.

Single-storey services building in Chennai with grey Agrocrete® block walls and a metal roof

2.1 tons

of CO2 captured

Services Building, Chennai, Tamil Nadu

Our first sale outside North India was to CBRE, for a services building at a site it manages in Chennai. In 2021 our only production was in Roorkee, 2,400 km away. We shipped 1,100 Agrocrete® blocks across the country and none were lost on the way. The building was completed in October 2021. Even after counting shipping emissions, it remains carbon-negative, storing 2.1 tons of CO₂ in its walls.

73 tons

of CO2 captured

Industrial Perimeter Wall, Sandila, Uttar Pradesh

A pilot shows a material works. A repeat order shows it is worth buying again. Within months of finishing its 1.8 km Kapurthala wall, ITC Ltd came back to GreenJams for a 2.6 km perimeter wall at its site in Sandila, Uttar Pradesh. The project used 44,200 Agrocrete® blocks, ran from December 2022 to July 2023, and stores 73 tons of CO₂ in its walls.

Design2Occupancy team outside the D2O Sustainable Development Centre headquarters in Jaipur

5.6 tons

of CO2 captured

Office Headquarters Wall, Jaipur, Rajasthan

Design2Occupancy's headquarters in Jaipur, also known as the D2O Sustainable Development Centre, was built to show what a net-zero building in Rajasthan can look like. To cut the carbon in its materials as well as its operations, one of its walls was built with 3,300 Agrocrete® blocks. That wall stores 5.6 tons of CO₂ and avoided 16.6 tons of emissions compared with conventional masonry.

Three views of the finished Agrocrete® ticket counter among palms and pathways at VMRDA Central Park, Visakhapatnam

0.47 tons

of CO2 captured

Park Ticket Counter, Visakhapatnam, Andhra Pradesh

The Visakhapatnam Metropolitan Region Development Authority (VMRDA) chose Agrocrete® for the ticket counter at Central Park, one of the city's public green spaces. The compact 43 sq ft counter was completed in 2025, with the blocks left exposed so every visitor can see what it is made of. It stores about 0.47 tons of CO₂ and avoided about 1.2 tons of emissions compared with conventional construction.

Left: the Khanijo store in New Delhi with Agrocrete® plaster walls; right: a hand-embroidered jacket against the same wall

0.3 tons (est.)

of CO2 captured

Retail Store Interior, New Delhi, Delhi

Khanijo, a slow-fashion label, wanted its New Delhi store to say what its clothes say: natural, handmade and made to last. Instead of cement plaster, the key interior walls of the 800 sq ft store are finished in Agrocrete® plaster, made with our cement-free binder BINDR™. The plaster breathes, resists cracks, and stores an estimated 0.3 tons of CO₂ in the walls.

Notes from the Journey

Insights, stories, and ideas at the intersection of construction, climate, and community.

Illustration of carbon-negative construction: a low-rise home with bio-based block walls beside a paddy field, with arrows showing CO₂ drawn into the crops and walls

What Is Carbon-Negative Construction? How Can a Building Store More Carbon Than It Emits?

Carbon-negative construction sounds like a contradiction. Making cement, steel and fired bricks releases large amounts of carbon dioxide, and the World Green Building Council estimates that buildings account for 39% of global energy-related carbon emissions: 28% from running them and 11% from materials and construction. So how can anything we build store more carbon than it emits?

The short answer is that some building materials are made from plants that pulled CO₂ out of the air as they grew, and that carbon can stay locked inside a wall for decades. The longer answer depends on accounting: which life-cycle stages are counted, how stored carbon is treated, and whether a claim is about one kilogram of material or a whole building. This guide explains all three in plain English, using Agrocrete® as a worked example, so you can read any carbon-negative claim with confidence.

Nandanavanam show villa in Visakhapatnam with exposed Agrocrete® block walls, a terracotta tiled roof and a shaded verandah, a GreenJams project

Sustainable Building Materials in India: 10 Alternatives to Conventional Construction

India is building faster than almost any country on earth, and the materials chosen today will lock in emissions for decades. Picking sustainable building materials in India is no longer a niche concern for certified green projects. It is a practical question for every builder balancing cost, availability, performance and carbon. The scale is striking: India produces over 250 billion clay bricks a year, and researchers at the MIT Tata Center link fired-brick production to around a third of the country's coal consumption and to significant topsoil loss.

The good news is that builders now have real choices. This practical guide walks through 10 eco-friendly construction materials, from fly ash bricks and earth blocks to recycled aggregates and alternative binders. For each one you will see where it fits, what to watch out for, and why the right answer always depends on the application and on test data, not labels. If you want the bigger historical picture first, read our earlier piece, From Stone to Carbon-Negative: A History of Building Materials.

Modern Indian home with a shaded roof terrace, deep window overhangs and a shade tree, designed to stay cool in summer

How to Keep Your House Cool in Indian Summers Without Relying Only on AC

Indian summers are getting longer and harsher, and many homes hold on to the heat long after sunset. A concrete roof bakes all afternoon, the walls soak up the sun, and by night the bedroom feels warmer than the street. The usual response is to buy another air conditioner. But if you want to keep house cool in summer, India's best-performing homes point to a better order of work: stop heat getting in first, then cool whatever is left.

This guide explains how roof and wall insulation, shading, ventilation and orientation each change indoor temperatures, and how these passive design measures differ from active cooling systems such as fans, coolers and ACs. You will find answers to common homeowner questions, a practical checklist, and clear guidance on what to do whether you are retrofitting a flat or building a new home.

Rectangular paddy straw bales in a harvested field in Punjab, with a building made of masonry blocks under construction in the background.

Stubble Burning in India: Can Crop Waste Become a Building Material?

Every October and November, smoke from burning paddy fields in Punjab and Haryana drifts across North India. Farmers have weeks, sometimes days, to clear rice straw before sowing wheat, and a matchstick is still the cheapest tool they have. The search for a stubble burning solution India can scale has focused on machines, subsidies and penalties. Those measures are working, but they treat straw as a waste to get rid of rather than a raw material worth paying for.

This article looks at a different question: can crop residue become a building material? We explain why stubble is burnt, what agricultural waste building materials already exist, how paddy straw construction products are made, and the practical hurdles of collection, processing and performance that decide whether the idea works at scale.

Cement plant with a rotary kiln and preheater tower in India at sunset, a source of cement carbon emissions.

How Cement Contributes to Global Warming: The Construction Industry's Carbon Challenge

Cement is the glue of modern India. It holds together our homes, highways, metro lines and factories. It also carries a heavy climate cost. Cement carbon emissions account for around 8% of annual global CO₂ emissions, according to Chatham House. That makes cement one of the largest single sources of industrial carbon on the planet.

For builders, this is no longer an abstract issue. Clients, lenders and regulators increasingly ask what a building's materials emit before it is ever occupied. This guide explains where cement carbon emissions come from, why clinker is the core of the problem, what the numbers look like for India, and which practical routes, from using less cement to switching binders, can cut the carbon in your next project.

Concrete frame building under construction in India with block and brick infill, cement bags and rebar on site

What Is Embodied Carbon in Buildings? A Practical Guide for India

Every building in India carries two carbon bills. One arrives slowly, as electricity for fans, lights and air-conditioning over 50 years or more. The other is paid in full before anyone moves in: the emissions from making, moving and assembling the cement, steel, bricks and glass. That second bill is embodied carbon in buildings, and it is the part most projects never measure.

This guide is for architects and specifiers who want a working understanding, not a lecture. It explains embodied versus operational carbon using materials you specify every week, shows why upfront emissions behave like a climate debt, and sets out how material selection can lower a building's upfront emissions without redesigning the whole project.

Close-up of a wall of grey-green textured blocks, some with fibrous cores, in front of a white apartment building

Stone to Carbon-Negative: A History of Building Materials

Every era of civilisation is written in its buildings. Stone defined permanence. Timber defined craft. Concrete defined modernity. Each material revolution expanded what humanity could build, and quietly reshaped our relationship with the planet. This short history of building materials traces that journey, from earth and lime to the sustainable construction materials now emerging in India.

Illustration of city buildings, wind turbines, solar panels and pine trees on a floating island of green land

Climate-Positive vs Net Zero: What’s the Difference?

Net zero, carbon neutral and climate-positive are often used as if they mean the same thing. They do not. Net zero is about balance, carbon neutral is usually about compensation, and climate-positive is about removing more carbon than you emit. For anyone specifying materials or setting a climate target for a building, the difference decides what you actually have to do.

This guide explains climate-positive vs net zero in plain terms, compares all three side by side, and shows how carbon-negative materials already make climate-positive buildings possible in India.

Here’s What People Say

Insights, stories, and ideas at the intersection of construction, climate, and community.

Two-storey home in Gudivada with terracotta and ochre walls and white balconies, built with Agrocrete® blocks

2.1 tons

of CO2 captured

Individual Residence, Gudivada, Andhra Pradesh

Mr. Rishi Cherukuri, a Visakhapatnam-based sustainability champion, built his 2,000 sq ft family home in Gudivada with 1,100 Agrocrete® blocks. He chose them for their climate impact. The house was completed in July 2024, and the family now lives in it without air conditioning, describing it as peaceful and tranquil. The walls of the home store 2.1 tons of CO₂, and the build used a regular construction team throughout.

Masons laying grey Agrocrete® blocks on ITC's 1.8 km perimeter wall in Kapurthala, Punjab

38.5 tons

of CO2 captured

Industrial Perimeter Wall, Kapurthala, Punjab

ITC Ltd, GreenJams' first industrial customer, needed a secure boundary around newly acquired land in Kapurthala, Punjab. In April 2022 it started a pilot with Agrocrete®. By December 2022, contractor Tricon had built a 1.8 km perimeter wall from 28,000 blocks, about 350 m³ of blockwork. Tricon reported the wall went up 2.5x faster than with the materials it normally uses. The finished wall stores 38.5 tons of CO₂ and came through its first monsoon without damage.

Five-storey white mixed-use building in Vizianagaram, its lower floors built with Agrocrete® Hollow Blocks

4 tons

of CO2 captured

Mixed-Use Building, Vizianagaram, Andhra Pradesh

This five-storey mixed-use building in Vizianagaram spans more than 10,000 sq ft of shops, offices and homes. Its ground and first floors are built with more than 3,000 Agrocrete® Hollow Blocks. One of the tenants on those floors is an IT company running 20-hour shifts in a 2,500 sq ft office. It has seen electricity bills 60% lower, thanks to the thermal insulation of the walls. The blockwork stores about 4 tons of CO₂.

Left and right: two street views of Mr. Raveendra Kumar's three-storey Rajahmundry home with grey and white facade panels

3 tons

of CO2 captured

Individual Residence, Rajahmundry, Andhra Pradesh

Mr. Raveendra Kumar, a retired Deputy Chief Engineer of Indian Railways, built his 1,800 sq ft home in Rajahmundry with about 2,000 Agrocrete® blocks. He compared the options before choosing. The result: the entire blockwork was finished in 15 days, the walls used more than 50% less cement and sand, and the home stores about 3 tons of CO₂. His house has since persuaded a second family in the city to build with Agrocrete®.

Single-storey GreenJams workshop in Roorkee with exposed Agrocrete® solid block walls and a green steel door

3.1 tons

of CO2 captured

Industrial Workshop, Roorkee, Uttarakhand

Before we asked anyone else to build with Agrocrete®, we built with it ourselves. In February 2021, GreenJams completed a 1,100 sq ft load-bearing workshop in Roorkee, Uttarakhand, using Agrocrete® Solid Blocks and no steel. The walls went up in 4 days. More than five years later, the building has been through 2 earthquakes and 3 cyclones, is still in daily use, and stores 3.1 tons of CO₂ in its walls.

Single-storey services building in Chennai with grey Agrocrete® block walls and a metal roof

2.1 tons

of CO2 captured

Services Building, Chennai, Tamil Nadu

Our first sale outside North India was to CBRE, for a services building at a site it manages in Chennai. In 2021 our only production was in Roorkee, 2,400 km away. We shipped 1,100 Agrocrete® blocks across the country and none were lost on the way. The building was completed in October 2021. Even after counting shipping emissions, it remains carbon-negative, storing 2.1 tons of CO₂ in its walls.

73 tons

of CO2 captured

Industrial Perimeter Wall, Sandila, Uttar Pradesh

A pilot shows a material works. A repeat order shows it is worth buying again. Within months of finishing its 1.8 km Kapurthala wall, ITC Ltd came back to GreenJams for a 2.6 km perimeter wall at its site in Sandila, Uttar Pradesh. The project used 44,200 Agrocrete® blocks, ran from December 2022 to July 2023, and stores 73 tons of CO₂ in its walls.

Design2Occupancy team outside the D2O Sustainable Development Centre headquarters in Jaipur

5.6 tons

of CO2 captured

Office Headquarters Wall, Jaipur, Rajasthan

Design2Occupancy's headquarters in Jaipur, also known as the D2O Sustainable Development Centre, was built to show what a net-zero building in Rajasthan can look like. To cut the carbon in its materials as well as its operations, one of its walls was built with 3,300 Agrocrete® blocks. That wall stores 5.6 tons of CO₂ and avoided 16.6 tons of emissions compared with conventional masonry.

Three views of the finished Agrocrete® ticket counter among palms and pathways at VMRDA Central Park, Visakhapatnam

0.47 tons

of CO2 captured

Park Ticket Counter, Visakhapatnam, Andhra Pradesh

The Visakhapatnam Metropolitan Region Development Authority (VMRDA) chose Agrocrete® for the ticket counter at Central Park, one of the city's public green spaces. The compact 43 sq ft counter was completed in 2025, with the blocks left exposed so every visitor can see what it is made of. It stores about 0.47 tons of CO₂ and avoided about 1.2 tons of emissions compared with conventional construction.

Left: the Khanijo store in New Delhi with Agrocrete® plaster walls; right: a hand-embroidered jacket against the same wall

0.3 tons (est.)

of CO2 captured

Retail Store Interior, New Delhi, Delhi

Khanijo, a slow-fashion label, wanted its New Delhi store to say what its clothes say: natural, handmade and made to last. Instead of cement plaster, the key interior walls of the 800 sq ft store are finished in Agrocrete® plaster, made with our cement-free binder BINDR™. The plaster breathes, resists cracks, and stores an estimated 0.3 tons of CO₂ in the walls.

Notes from the Journey

Insights, stories, and ideas at the intersection of construction, climate, and community.

Illustration of carbon-negative construction: a low-rise home with bio-based block walls beside a paddy field, with arrows showing CO₂ drawn into the crops and walls

What Is Carbon-Negative Construction? How Can a Building Store More Carbon Than It Emits?

Carbon-negative construction sounds like a contradiction. Making cement, steel and fired bricks releases large amounts of carbon dioxide, and the World Green Building Council estimates that buildings account for 39% of global energy-related carbon emissions: 28% from running them and 11% from materials and construction. So how can anything we build store more carbon than it emits?

The short answer is that some building materials are made from plants that pulled CO₂ out of the air as they grew, and that carbon can stay locked inside a wall for decades. The longer answer depends on accounting: which life-cycle stages are counted, how stored carbon is treated, and whether a claim is about one kilogram of material or a whole building. This guide explains all three in plain English, using Agrocrete® as a worked example, so you can read any carbon-negative claim with confidence.

Nandanavanam show villa in Visakhapatnam with exposed Agrocrete® block walls, a terracotta tiled roof and a shaded verandah, a GreenJams project

Sustainable Building Materials in India: 10 Alternatives to Conventional Construction

India is building faster than almost any country on earth, and the materials chosen today will lock in emissions for decades. Picking sustainable building materials in India is no longer a niche concern for certified green projects. It is a practical question for every builder balancing cost, availability, performance and carbon. The scale is striking: India produces over 250 billion clay bricks a year, and researchers at the MIT Tata Center link fired-brick production to around a third of the country's coal consumption and to significant topsoil loss.

The good news is that builders now have real choices. This practical guide walks through 10 eco-friendly construction materials, from fly ash bricks and earth blocks to recycled aggregates and alternative binders. For each one you will see where it fits, what to watch out for, and why the right answer always depends on the application and on test data, not labels. If you want the bigger historical picture first, read our earlier piece, From Stone to Carbon-Negative: A History of Building Materials.

Modern Indian home with a shaded roof terrace, deep window overhangs and a shade tree, designed to stay cool in summer

How to Keep Your House Cool in Indian Summers Without Relying Only on AC

Indian summers are getting longer and harsher, and many homes hold on to the heat long after sunset. A concrete roof bakes all afternoon, the walls soak up the sun, and by night the bedroom feels warmer than the street. The usual response is to buy another air conditioner. But if you want to keep house cool in summer, India's best-performing homes point to a better order of work: stop heat getting in first, then cool whatever is left.

This guide explains how roof and wall insulation, shading, ventilation and orientation each change indoor temperatures, and how these passive design measures differ from active cooling systems such as fans, coolers and ACs. You will find answers to common homeowner questions, a practical checklist, and clear guidance on what to do whether you are retrofitting a flat or building a new home.

Rectangular paddy straw bales in a harvested field in Punjab, with a building made of masonry blocks under construction in the background.

Stubble Burning in India: Can Crop Waste Become a Building Material?

Every October and November, smoke from burning paddy fields in Punjab and Haryana drifts across North India. Farmers have weeks, sometimes days, to clear rice straw before sowing wheat, and a matchstick is still the cheapest tool they have. The search for a stubble burning solution India can scale has focused on machines, subsidies and penalties. Those measures are working, but they treat straw as a waste to get rid of rather than a raw material worth paying for.

This article looks at a different question: can crop residue become a building material? We explain why stubble is burnt, what agricultural waste building materials already exist, how paddy straw construction products are made, and the practical hurdles of collection, processing and performance that decide whether the idea works at scale.

Cement plant with a rotary kiln and preheater tower in India at sunset, a source of cement carbon emissions.

How Cement Contributes to Global Warming: The Construction Industry's Carbon Challenge

Cement is the glue of modern India. It holds together our homes, highways, metro lines and factories. It also carries a heavy climate cost. Cement carbon emissions account for around 8% of annual global CO₂ emissions, according to Chatham House. That makes cement one of the largest single sources of industrial carbon on the planet.

For builders, this is no longer an abstract issue. Clients, lenders and regulators increasingly ask what a building's materials emit before it is ever occupied. This guide explains where cement carbon emissions come from, why clinker is the core of the problem, what the numbers look like for India, and which practical routes, from using less cement to switching binders, can cut the carbon in your next project.

Concrete frame building under construction in India with block and brick infill, cement bags and rebar on site

What Is Embodied Carbon in Buildings? A Practical Guide for India

Every building in India carries two carbon bills. One arrives slowly, as electricity for fans, lights and air-conditioning over 50 years or more. The other is paid in full before anyone moves in: the emissions from making, moving and assembling the cement, steel, bricks and glass. That second bill is embodied carbon in buildings, and it is the part most projects never measure.

This guide is for architects and specifiers who want a working understanding, not a lecture. It explains embodied versus operational carbon using materials you specify every week, shows why upfront emissions behave like a climate debt, and sets out how material selection can lower a building's upfront emissions without redesigning the whole project.

Close-up of a wall of grey-green textured blocks, some with fibrous cores, in front of a white apartment building

Stone to Carbon-Negative: A History of Building Materials

Every era of civilisation is written in its buildings. Stone defined permanence. Timber defined craft. Concrete defined modernity. Each material revolution expanded what humanity could build, and quietly reshaped our relationship with the planet. This short history of building materials traces that journey, from earth and lime to the sustainable construction materials now emerging in India.

Illustration of city buildings, wind turbines, solar panels and pine trees on a floating island of green land

Climate-Positive vs Net Zero: What’s the Difference?

Net zero, carbon neutral and climate-positive are often used as if they mean the same thing. They do not. Net zero is about balance, carbon neutral is usually about compensation, and climate-positive is about removing more carbon than you emit. For anyone specifying materials or setting a climate target for a building, the difference decides what you actually have to do.

This guide explains climate-positive vs net zero in plain terms, compares all three side by side, and shows how carbon-negative materials already make climate-positive buildings possible in India.

Frequently asked questions

Have Questions?

We’ve Got Answers.

How does ordering from GreenJams work?

Tell us your project, the products you need and your programme. We’ll send a like-for-like quote against your current specification, with the embodied-carbon saving in tonnes and a delivery date. Quote a SKU code from our catalogue and we can price and schedule from it directly.

Is there a minimum order quantity?

How quickly can you deliver?

Where do you supply from, and how is delivery charged?

Can I get a sample before I order?

Are your products tested and certified?

Do you provide EPDs and technical data sheets?

Will switching to GreenJams change my design or site work?

Frequently asked questions

Have Questions?

We’ve Got Answers.

How does ordering from GreenJams work?

Tell us your project, the products you need and your programme. We’ll send a like-for-like quote against your current specification, with the embodied-carbon saving in tonnes and a delivery date. Quote a SKU code from our catalogue and we can price and schedule from it directly.

Is there a minimum order quantity?

How quickly can you deliver?

Where do you supply from, and how is delivery charged?

Can I get a sample before I order?

Are your products tested and certified?

Do you provide EPDs and technical data sheets?

Will switching to GreenJams change my design or site work?

Frequently asked questions

Have Questions?

We’ve Got Answers.

How does ordering from GreenJams work?

Tell us your project, the products you need and your programme. We’ll send a like-for-like quote against your current specification, with the embodied-carbon saving in tonnes and a delivery date. Quote a SKU code from our catalogue and we can price and schedule from it directly.

Is there a minimum order quantity?

How quickly can you deliver?

Where do you supply from, and how is delivery charged?

Can I get a sample before I order?

Are your products tested and certified?

Do you provide EPDs and technical data sheets?

Will switching to GreenJams change my design or site work?